Talk They Hear You


The “Talk. They Hear You.” Underage Drinking Prevention National Media Campaign empowers parents and caregivers to talk with children early about alcohol!

Rates of underage drinking in the United States are high. See the latest statistics.

Underage drinking has severe consequences, including:

  • Injury or death from accidents
  • Unintended, unwanted, or unprotected sexual activity
  • Academic problems
  • Drug use
  • Can harm the developing brain

Importance of Parents:

Research shows that parents are the leading influence on their child’s decisions about alcohol. Although it may not seem like it, when parents talk about underage drinking, their children do hear them.

9–15: A Crucial Age:

To prevent young people from starting to drink, the campaign focuses on ages 9–15. Around 9, children begin thinking alcohol may not be just for adults. By 15, many young people are drinking. Young people who start drinking before age 15 are five times more likely to develop alcohol problems as adults than those who begin drinking at 21 or older.

Campaign Goals:

The “Talk. They Hear You.” campaign aims to:

  1. Increase parents’ awareness of the prevalence and risk of underage drinking

  2. Equip parents with the knowledge, skills, and confidence to prevent underage drinking

  3. Increase parents’ actions to prevent underage drinking


About the “Talk. They Hear You.” App:

The app features an interactive simulation that helps you learn the do’s and don’ts of talking to kids about underage drinking. Using avatars, you will:

  • Practice bringing up the topic of alcohol
  • Learn the questions to ask
  • Get ideas for keeping the conversation going

Learn more about goals for this important conversation and find other tips and information about helping to prevent underage drinking on the Parent Resources page.

Apple App Store LogoGoogle Play App Store LogoWindows Store LogoWindows Phone Store Logo

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Google Play is a trademark of Google Inc.

Microsoft, Windows, the Windows Store and Windows Phone Store logos are trademarks of the Microsoft group of companies.


dads-pas-60 uad-moms-thoughts-60-thumb uad-never-too-early-15-thumb uad-talk-they-hear-you-60-thumb





Need Help with Talking Tips? You now know you need to talk to your children about risky behaviors, but how do you start the conversations?

Is your agency interested in implementing the Talk They Hear You Campaign? Check out this site to become a member: